Denim Day x GUESS

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Today is Denim Day: an international movement that began in LA in 1999 to raise awareness and end sexual violence. The campaign was originally started after a ruling by the Italian Supreme Court, where a rape conviction was overturned because the court felt that since the victim was wearing tight jeans, she must have helped her rapist remove her jeans, thereby implying consent.

Peace Over Violence started the Denim Day campaign to acknowledge and stand up to the sexual violence that happen globally each day – and to support survivors worldwide. In 2014, GUESS made Denim Day its first social cause marketing campaign, spreading the word about this issue to a worldwide audience. The tagline of the Denim Day campaign is powerful: “there is no excuse and never an invitation to rape”.

I’ve partnered with GUESS to contribute to this campaign by making a social statement with my fashion statement. Wearing denim has become a symbol of protest against destructive attitudes attached to sexual violence and its cause. Today I wear denim with a purpose – to stand in solidarity with those who have been affected by sexual violence.

Discussing sexual violence, domestic violence, and child abuse is often taboo, particularly with mine, and the younger generation. I think it’s important to open up a conversation to help those who may be suffering in silence or may not feel like they can come forward (anyone watching 13 Reasons Why?). I’m happy to be using my voice to shed light on this tough and important issue.

When I shot this outfit, I felt the beautiful blooms on the cherry blossom trees were the perfect fit to represent hope for a future. Spring signifies a fresh start, and also serves as a beautiful metaphor for the recovery and rebirth of those who survive sexual violence with the love and support of others.

See my Denim Day look below:

Denim Jacket – Guess / T-shirt – Wilfred Free, Aritzia / Jeans – J Brand / Shoes – Shellys

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CF Hello Spring!

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Spring is one of my favourite times of the year – after a seemingly never-ending winter, the sunlight and warmer weather are a huge breath of fresh air! I recently teamed up with CF Fairview Mall for a fun little video shoot featuring the stunning “Garden of Light” display they currently have featured at the mall.

The whole experience was pretty surreal for me, having worked a not-so-glamorous retail job at Fairview Mall myself in high school. Having the opportunity to film a video with them was beyond exciting (if not a little nerve wracking) and I had such an amazing time!

Check out the video below:

The Garden of Light

The interactive display features 1,600 LED flowers that light up to music, spreading the spirit of spring! The installation currently features light shows set to an upbeat soundtrack and the soothing sounds of nature. Shoppers can also activate the display with the touch pads featured in the video, or by using the hashtag #CFHelloSpring (this blew my mind!).

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I think what I miss most in the winter is colour – I love the beautiful flowers, green grass and bright shades I can inject into my wardrobe during the springtime! The Garden of Light does an amazing job capturing the colours, sounds and feeling of spring, and I love how it has the power to instantly brighten someone’s day. I saw so many people, families and children having a blast interacting with the installation, which made me smile!

The Outfit

To celebrate the season, I picked out a new outfit to channel my inner springtime goddess. Naturally, I gravitated towards a floral piece – this beautiful cold shoulder fit and flare dress from Dynamite with adorable shoulder cutouts. I paired the dress with a simple gold choker also from Dynamite, little rose gold hoops from Aldo, and a pair of chunky heeled sandals from Call it Spring.

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It felt SO good to release my legs from my winter uniform of sweats and Uggs! I feel like my closet comes alive in the spring, and this outfit made me so excited to start wearing cute dresses and skirts again for the warmer weather!

If you’re a spring lover like myself, definitely make time to head to CF Fairview Mall to check out the Garden of Light for yourself – I promise it’ll get you into the spring spirit and you won’t be disappointed!

Laundry Day

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Since starting my blog and Instagram, I’ve only worked with a professional photographer once, instead enlisting my friends or family members to help snap my photos. This means the creative direction, styling and and vision are completely up to me!

Okay I’ll admit, I’ve never actually had to use a laundromat. But I’ve always loved their charm and the retro aesthetic they embody. I recently was inspired to shoot at one and landed on Queen Street Laundry – a standard wash and dry establishment, that also happens to double as an awesome photoshoot location!

I kept my look simple with a basic white off the shoulder top, plus a pair of jeans and a flannel that I actually thrifted from my local Value Village. I love thrifted denim but find the waists on old school, true blue, 100% cotton jeans to run small. I could barely sit in this pair when I bought them, but found an easy way to stretch them out. After washing them in cold water and letting them air dry for a bit, I put them on while they were still damp (icky, but worth it) and did a few squats to loosen them up. I took them off to finish air drying, and when I tried them on again they were the perfect fit.

We had so much fun with this shoot and I love how the photos turned out, despite my inability to look at the camera! I really do need to perfect a new pose. A huge thanks goes out to my girl Rebecca who helped me capture these ♥

Check out my favourite shots below:

Off The Shoulder Top – Forever 21 / Flannel – Thrifted / Jeans – Thrifted / Shoes – Converse

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If you’re interested in hosting your own shoot at Queen Street Laundry, you can contact the owner Ash at queenstreetlaundry@gmail.com.

Where’s your dream shoot location? Tell me in the comments below!

Try the trend: Teddy bear jacket

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Teddy bear jackets are having a bit of a moment right now, and I have to say I am totally into this trend! I’m a sucker for anything soft and snuggly, and I love that this style can look so chic while still being super cozy. After lusting for a coat of my own after seeing bloggers and Instagrammers rocking the trend, I had to get my hands on one. The piece I styled below is the Penelope Coat by Gentle Fawn, which I got from an awesome Canadian online boutique called Mad Monkey Clothing.

I love the versatility of this jacket – it looks amazing dressed down with jeans and a tee, or can easily be glammed up for night. It has hidden clasp closures for a seamless look and my favourite feature on any item of clothing – pockets!

Look One: Coat – Gentle Fawn from Mad Monkey Clothing / Bodysuit – Urban Planet / Jeans – Zara / Boots – Jeffrey Campbell

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Look Two: Coat – Gentle Fawn from Mad Monkey Clothing / Dress – Mendocino

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GIMME360°: Fashion x Tech x Philanthropy

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I recently had the opportunity to collaborate with Toronto based apparel company GIMME360° and absolutely fell in love with the brand. While I’ve always supported companies that work towards driving change through charitable initiatives, I’ve never been able to see the actual impact my money has made past the point of purchase. This is where this company really sparked my interest.

GIMME360° sells technology enabled bamboo apparel that gives back to people all around the world by directly funding charitable initiatives, bringing clean water to developing countries. By tapping the GIMME360° logo on your apparel with your smartphone, you can see in immersive 360° video showing how your purchase makes a difference. Using Virtual Reality (VR) you’ll understand the story behind your garment, including the people you’re giving back to and the manufacturing of your product.

The hoodie I’m wearing in the photos below is just one of the awesome pieces available through GIMME360°’s Kickstarter campaign. Anti static, water resistant and anti pill (not to mention super soft and cozy!), this is pretty much the perfect sweater for every day. The best part? The coordinates on each garment directly correspond to the area helped by the charity you’re supporting.

Today is the last day of GIMME360°’s Kickstarter campaign! Check our their campaign page to learn more about the brand, their products and to support the company. GIMME360°’s current goal is to bring 300,000 people clean water with 1001 Fontaines and the United Nations.

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Thank you to the talented Josh Mankz (@joshmankz) for these beautiful photos!