Today is Denim Day: an international movement that began in LA in 1999 to raise awareness and end sexual violence. The campaign was originally started after a ruling by the Italian Supreme Court, where a rape conviction was overturned because the court felt that since the victim was wearing tight jeans, she must have helped her rapist remove her jeans, thereby implying consent.
Peace Over Violence started the Denim Day campaign to acknowledge and stand up to the sexual violence that happen globally each day – and to support survivors worldwide. In 2014, GUESS made Denim Day its first social cause marketing campaign, spreading the word about this issue to a worldwide audience. The tagline of the Denim Day campaign is powerful: “there is no excuse and never an invitation to rape”.
I’ve partnered with GUESS to contribute to this campaign by making a social statement with my fashion statement. Wearing denim has become a symbol of protest against destructive attitudes attached to sexual violence and its cause. Today I wear denim with a purpose – to stand in solidarity with those who have been affected by sexual violence.
Discussing sexual violence, domestic violence, and child abuse is often taboo, particularly with mine, and the younger generation. I think it’s important to open up a conversation to help those who may be suffering in silence or may not feel like they can come forward (anyone watching 13 Reasons Why?). I’m happy to be using my voice to shed light on this tough and important issue.
When I shot this outfit, I felt the beautiful blooms on the cherry blossom trees were the perfect fit to represent hope for a future. Spring signifies a fresh start, and also serves as a beautiful metaphor for the recovery and rebirth of those who survive sexual violence with the love and support of others.
See my Denim Day look below:
Denim Jacket – Guess / T-shirt – Wilfred Free, Aritzia / Jeans – J Brand / Shoes – Shellys